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March 30, 2008

Seasons change, why do colors have to?

Having a name such as Spring, perhaps the season issue is more blatant for me. I've always wondered where the heck this season issue started in relation to beauty and fashion.

Why is it that every season magical color fairies decide what colors we should start wearing? Where did this phenomenon start and who does it benefit in the end? I was on a mission to find out.

When Spring and Summer comes along, things get warmer and brighter, we naturally gear ourselves toward more fitting colors in our makeup and fashion choices but why do we need an authority to tell us exactly what shade of pink, purple and peach we need to be wearing? And what happens if we don't adhere? Do we get a ticket from the fashion police? Will we instantly be noticed in a crowd as someone who didn't do her homework on the subject and be kicked out of the cool kids club?

Let's look at where this all started. We all know that color, and it's associations and meanings are as old as time. Purple, for example, was originally a color of royalty because of the high expense to create it. The pigment for purple was hard to obtain back then. But when did it start getting forecast and made into trends?

"Before 1915, it was the milliners, the US hat makers, who were responsible for setting color trends for the US textiles industry.", according to The Color Association of the United States. They have a pretty thorough history on their site and they are an organization dedicated to setting color forecasts for all sectors of industry. They put out extremely detailed reports on the subject each season. They are telling manufacturers and advertisers what colors to use in order to make the most...you got it...profit.

As usual, what's driving this is sales. Studies are done with color association, what pleases people as well as world-wide production of pigments, textiles and other goods that would effect the price and production of goods. This totally effects the beauty and fashion industry's decisions for what new products they will create and how they will market them to us.

It is not a coincidence that everyone somehow agrees on these colors. Pantone and other color companies follow suit. Fashion and beauty companies produce their stuff and flood the magazines and other media, who enthusiastically report on these new 'trends'. They also convince us to like them. The magazine beauty trend choices are made more by their advertisers and all of the free product they are sent each month than anything else. Usually associating the use of the colors with fashion shows, makeup artists, beauty/fashion editorials, celebrities and other desirables, we are fed a constant diet of these colors. Before we know it, we're falling in-line, buying the new shade of pink that is suddenly everywhere.

The result is our choices being made for us just for the benefit of business. How much money do we throw at buying the new colors every season? The new shade of lip gloss? How much money is wasted manufacturing our desire to buy these products?

Don't get me wrong, I LOVE COLOR. I don't love our choices being made for us. Every season I feel forced to incorporate these new trendy shades into my makeup work as well as do something 'new' to influence the trend. Sometimes I'm inspired by these new trends but usually I am burdened by them, I feel trapped into using them.

I would much rather our color choices be personal and organic. We should wear the shade of red that looks best on us, regardless if it's trendy or not. That is the main point I want to make...look at seasons and their color trends for what they are...suggestions made by companies wanting to sell you something. Consider them, but make your own decisions, wear the colors that make you feel good, that make you look good.

 

 

Jan. 09, 2008

Just Got Laid Blush

You know what I mean. Some like to clean it up and call it ‘pinched cheeks' but even that sounds dirty. It's proven that a slightly flushed look is the most attractive as it reflects health and the look of arousal. It sounds crazy but it's true!

I have been testing the array of different lotions and potions designed to give this look and I have always been slightly disappointed until now. I found Benefit's Benetint to be difficult to blend. Maybelline's Dream Mousse Blush always has too much shimmer, although I love the color choices. Tarte's Cheek Stain is sticky and doesn't last long. Hard Candy's nail polish packaging is just impossible to use. Who wants to apply blush with a nail polish brush?

O Glow by Smashbox Get it? Orgasm Glow?

It does everything you want it to...it comes in a handy plastic tube, so much easier than a glass bottle. The color is intense, somehow looks natural on every skin tone, is easy to apply and silky smooth. Your cheeks look flushed, youthful and dewy. Can't go wrong and I am surprised every time I look in the mirror to see that it's still there. Great job Smashbox!

I look forward to more Os! (I hear there is an O Gloss out)

Buy O Glow at Smashbox.com

Oct. 31, 2007

Best Waterproof Eyeliner

Is there really a need to carry eyeliner that isn't waterproof? After having my supposedly long lasting Maybelline eyeliner fail on me during my client's rehearsal for a live performance at the Fashion Rocks concert, I vowed to find the best, longest lasting, sweat and rocker proof eyeliner. It not only needed to be long lasting, the color selection needed to be vast, be creamy and smudge-able to get soft edges before it sets.

I tested Lancome, as it was a salesperson's recommendation at Sephora. Urban Decay is my niece's favorite...and she wears more eyeliner than Avril Lavine! I also tested a handful of other brands.

Urban Decay's 24/7 Glide-On Eye Pencil

was far superior. Their website claims "The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof, too." - I can't say it better myself. It far outlasted the others and comes in a great selection of colors. This winner, based on the packaging and marketing style of this line, surprised me, I un-fairly assumed that it was a lower quality, teen focused line. Under all the glitter, crazy colors and funky packaging are some quality products with a creative edge

Buy 24/7 at Sephora.com

Oct. 01, 2007

Makeup Artist Tested, Client Approved

As professionals, Makeup Artists must do their homework when buying for their kits, which can also be viewed as buying for their client's skin. Wild sweating Rock Stars and Athletes who need durable water-proof makeup. The hyper creative beauty story that is so intricate, if the model blinks or even breathes, your masterpiece is ruined. There can be a lot riding on whether or not these products to work.

Concern for the health of your client's skin is also important. You have a short time with them and you can utilize it by helping clients with their personal skin care. Using and recommending products that make their skin feel and look healthy can help them. I am often shocked to hear what my client's skincare regimens involve. All of this requires a lot of product research, trial and error.

They pay attention to what you're using. What's in your kit and in your bathroom has more influence than you would think. And not just those in your chair, but the entire crew.

People are out there, being paid to tell you what to use, what to buy, but with the motive of profit, their message can be misleading and outright untrue. With many years of being a makeup and product junkie under my belt, I like to share the knowledge!

Having spent countless hours in Sephora, testing products, trying products against each other, trying them on myself as well as using them on the job, there are definitely superior products and what's amazing is that they aren't always the most expensive or most obvious choice. I am also sent tons of product from all sorts of brands to use how I wish. I give them away to friends and clients and they give me their feedback.

The best ones make their way to my kit.

Here are the top products that I have found. Some you can buy in a drugstore, some are only available at smaller, independent stores, all of them great!